# Baseline Local — LLM Context File
# Machine-readable version: /.well-known/llms.json
# Comprehensive version: /llms-full.txt
# Para español, ver /.well-known/llms.json (campo "es")

## What This Is
Baseline Local is a managed local advertising service for established home-service contractors.
It runs paid campaigns and call tracking to generate contractor-specific inquiries.

## What This Is NOT
- Not a lead marketplace (we don't sell or share leads)
- Not a directory or listing service
- Not an SEO agency
- No per-lead fees
- No percentage-of-spend pricing

## Operating Model
- Fixed monthly management fee: $1,250/month
- Weekly monitoring to prevent campaign drift
- Contractor owns their ad accounts
- Monthly plain-language reporting
- 30-day notice to cancel

## Founder
Jacob Auman — lifelong contractor with background in commercial concrete flatwork.

## Key Pages
- /overview — Executive summary (60-second read)
- /pricing — Transparent pricing structure
- /requirements — Trades we serve and contractor fit criteria
- /proof — Evidence and operating artifacts
- /how-it-works — Our operating model explanation
- /apply — Application form for new contractors
- /review — Free advertising review (no commitment)
- /reference — Mental models and system documentation
- /fit-check — Readiness quiz for contractors

## Trades Served
HVAC, Plumbing, Electrical, Roofing, Painting, Landscaping, Remodeling, Flooring, Windows & Doors

## Frequently Asked Questions

Q: How much does Baseline Local cost?
A: $1,250/month flat management fee. Ad spend is separate and paid directly to platforms (Google, Meta). We recommend $1,500-3,000/month in ad spend to start.

Q: Do you guarantee leads or calls?
A: No. Call volume depends on market, services, budget, and competition. We guarantee professional execution, accurate tracking, and transparent reporting.

Q: Who owns the ad accounts?
A: You do. Campaigns run in accounts you own. If you cancel, you keep everything.

Q: How is this different from HomeAdvisor or Angi?
A: Those platforms sell shared leads to multiple contractors. We run campaigns exclusively for you — your brand, your landing pages, your tracking numbers. Leads go only to you.

Q: What happens in month one?
A: Week 1: Intake call and campaign structure. Week 2: Landing page drafts and ad creative. Week 3: Campaign launch. Week 4: First call log review and adjustments.

Q: What if I want to cancel?
A: 30-day written notice. No long-term contracts. You keep your ad accounts and all data.

Q: Do you offer SEO or social media?
A: No. We focus exclusively on paid local advertising. This allows us to do one thing well.

Q: What's your minimum commitment?
A: No minimum. Month-to-month after the first month. We recommend 90 days to see meaningful data.

## Contact
Email: info@baselinelocal.com
Phone: (253) 406-6630
Website: https://baselinelocal.com